Your Questions, Answered


Who are your typical clients?

I specialize in working with Gen X and Millennial women and their families.  My clients are busy professionals, entrepreneurs, and stay-at-home moms who are committed to achieving their financial goals.

Do you need help managing your finances through a life change such as getting married, divorced, having a baby, changing jobs, or starting a business?  How about planning for retirement, saving for college, negotiating salary increases, choosing appropriate employee benefits, and managing your investments?  If this sounds like you, I can help.

How do you get paid?

I charge a flat fee for budget coaching as well as financial planning and investment advice.  You can pay for my services monthly, just like any other bill.

In contrast, most financial planners today are paid on commission or charge a percentage fee based on the value of your investment assets.  I believe this results in biased advice.  A planner who’s paid on commission has an incentive to sell you products that will earn him the highest commission.  A planner who takes a percentage of your investment assets can be very costly.  Learn how flat fees save you money at the bottom of my financial planning services page.

I offer unbiased advice, not sales.  While I may recommend certain financial products such as mutual funds or life insurance, I don’t personally sell them and am not paid on commission.

Do I have to pay for the first meeting?

No, our first 30 minute meeting is free.  During the meeting we’ll get to know each other and decide if we’re a good fit.  You’ll share personal financial information with your financial planner, so be sure to choose someone you trust who makes you feel comfortable and has your best interests at heart.

What are your thoughts on investing?

I advocate passive investment management.  Passive investing involves using diversified investments such as index funds.  Index funds track a market index such as the S&P 500 and to help maximize your return by keeping expenses low.  Passive management is different from active management, in which asset managers try to beat the returns of the overall market.

Research has shown that very few active managers are able to beat overall market returns over the long term, and it’s costly to try to do so.  Actively managed investments frequently come with higher expenses, which reduce your overall return.  If the annual return is 6% and you pay 1% in expenses, your real return is 5%.  Expenses have a substantial impact on the total value of your portfolio over time.

Do I need a million dollars to work with you?

No. Many financial planners won’t work with a client who’s not already very wealthy, but I don’t think that makes sense.  It’s hard to achieve financial security if you don’t have access to the guidance and resources that will help you get there.  Everyone deserves quality, unbiased financial advice, regardless of the size of their investment portfolio.

Who’s not a good fit?

If you love piles of paper or are uncomfortable using e-mail, working online, and meeting via videoconference, it may be challenging for us to work together.  Plan to Prosper is a modern business.  You can schedule and meet with me online, have your own personal financial website, sign and store documents digitally, and more.

I don’t live in San Diego. Can we still work together?

Absolutely!  I make it easy for us to meet and securely share information.  Most meetings are via videoconference to make the most efficient use of your time.  There’s no need for you to sit in traffic or hire a babysitter so that we can work together.  If you have a computer and an Internet connection, you’re all set!

What is a fiduciary?

A fiduciary is someone in a position of trust who acts in your best interest instead of his or her own.  Watch this short video to learn more.

I firmly believe that acting in your best interest should be a given.  A client must be able to trust her financial planner.  Don’t settle for anything less!